Every year, people spend thousands of hours sitting at their desks. In the past twenty years, working time has increased by 15% while leisure time has decreased by 33%.

Why not help your own business by providing these busy workers with promotional desktop items?

Promotional desktop items are an excellent way to brand your business with clients. They will be receiving items that they can use on a daily basis and you will be receiving the piece of mind that every time they use them, they will see your logo. Need help getting started? Here are the top ten most useful desktop promotional items for the common cubicle dwellers.

1. Promotional Calendars
Calendars are perhaps the most essential accessory to any cubicle. Everyone needs one in their direct line of vision. Giving clients a branded promotional calendar will keep your logo in front of their faces 365 days a year.

2. Promotional Pens
As technologically advanced as the world is, pens are still a necessity. Giving clients and customers promotional pens will ensure that your logo is exposed eight-fold, since studies have proven that during its lifespan, a promotional pen will have approximately 8 owners.

3. Promotional Mugs and Drinkware
According to the National Coffee Association, fifty-seven percent of Americans drink coffee everyday. For those Americans that drink it at work, there's nothing more useful than a promotional mug. A promotional coffee mug will sit on their desk, displaying the logo all day long. Similarly, promotional travel mugs will ensure that your logo is seen as users tote the mugs along on their commutes.

4. Promotional Notebooks
Keeping a notebook handy is always useful, even for the most tech savvy individuals. Promotional notebooks can be taken into meetings, or can be used to jot down things like to-do lists. Custom imprinted notebooks will be kept on the desk of the users and logos will be seen.

5. Promotional Memo Clips
They say that a messy desk is the sign of an organized mind. Regardless of whether or not this is true, the one thing that everyone needs is more organization options. Promotional memo clips will showcase your logo and give users easy ways to organize important documents.

6. Promotional Post-It Notes Every cubicle dweller needs Post-Its. Promotional adhesive pads are extremely useful for jotting down notes while on the phone or writing down a quick reminder. Your company will receive the added bonus of logo exposure since your branding will be seen every time they need to look at the note.  

7. Promotional Stress Balls
Squeezing a stress ball is an effective form of tension release, something that everyone can benefit from now and again. In addition to being beneficial, promotional stress balls are available in a variety of shapes and sizes. Some people enjoy collecting these fun items and displaying them on their desks, which means that your logo will be exposed as well.  

8. Promotional Candy Jars
The quickest way to people's hearts is through their stomachs. Everyone knows that the most popular desk in the office is the one with the free candy. Promotional candy jars are easy affordable way of branding your logo. When workers and visitors stop by for a quick treat, they will see your message.

9. Promotional Mouse Pads
While there are some companies that provide laptops to their employees, most offices today are equipped with desktop computers. Promotional mouse pads make excellent trade show giveaways because they are items that people need. Recently, ergonomic mouse pads that feature wrist rests have become highly popular with users who spend hours at their desks.

10. Custom USB Flash Drives
USB flash drives have become a staple in the business world because of their usability. These handy items allow information to be easily transferred from one work station to another. Flash drives, sometimes called memory sticks, are perfect for traveling executives who need to tote along power point presentations to meetings. They also work well for employees who want to take work home with them.


Source http://articles.motivators.com

AS FOR THE FUTURE, YOUR TASK IS NOT TO FORESEE IT, BUT TO ENABLE IT. - Antoine de Saint-Exupery
What better way to enable your company’s future than giving your customers and employees a reminder of time - a calendar! Better yet, a calendar that has been customized to proudly present your logo and company information. What a great gift to use as giveaways or mailers that is sure to be used the year round! To your customers, a calendar isn’t advertising; it is a thoughtful and useful gift. In addition, when your customer displays your calendar, it’s a personal recommendation of your brand to everyone who sees it!

Did you know?  

*On average, a person looks at a calendar 12 times a day, 84 times a week. After 365 days, your brand will leave a definite impression: 4,380 times!
 

* 83% of customers purchase products or services from the advertiser who supplied them with a calendar, while only 78% did business with the advertiser before receiving the calendar.
 

* 94% of all business people can recall the advertising message on their calendars.

10 Reasons to Add Calendars to Your Marketing Mix:
1. Visual appeal for your brand
2. Command of wall or desk space
3. Controlled, targeted distribution
4. Remarkable cost-effectiveness
5. Creative design to fit your brand
6. Year-long high-frequency visibility
7. High-perceived-value for gift giving
8. Useful for personal record-keeping
9. Business people use an average of 2.5 calendars
10. Versatile styles, colors, formats and designs 

ADD SOME WEIGHT TO YOUR MESSAGE

Did you know that using promotional products with your mailings can dramatically increase the response of your campaigns?
The Dallas Marketing Group and Promotional Products association conducted a study in 1996 by integrating the use of direct mail and promotional products into an existing print advertising campaign. They randomly assigned the direct mail recipients to one of the four groups that received the following: trade ad only, trade ad plus sales letter, trade ad plus stress ball package, or trade ad plus a calculator incentive. The findings were the following:
§ The trade ad alone - 0.7% response.
§ Trade Ad plus direct mail letter – 2.3% response.
§ Trade ad plus a dimensionally packaged promotional product (stress ball) was sent – 4.2 % response
§ Trade ad plus the eye-catching direct mail package with calculator – 9.55%
The above mentioned is an example of how you can change the response rate of your ad mailing by adding an incentive program to it.
Contact us to help you create a program that will bring results to your campaign! Here are some samples of “mail-friendly” promotional products. 

Which Products Work Best??

As a business person, you know it’s important to stay in front of your customers, constantly reminding them that their business is valued and appreciated, but what about new customers? How are you going to attract them in 2011? Without a good customer acquisition strategy, getting new customers can be costly and frustrating. Our experts are ready to help you develop customer campaigns to say “Thank You” or “Give Us A Try”. With over 800,000 products ranging from pens and coffee mugs to high quality leather bags and cozy fleece blankets, our experts can help you select the perfect products that will boost your campaign to new heights.

It’s All About the Little Things

Yes, we all know the economy isn’t soaring these days, but we also know that we just can’t stop doing business and thanking our loyal customers who have helped build our companies. So this week it’s all about the little, economical things you can do to remind your clients and customers that you value and appreciate their continued support.

Tuf-Stuf Ice Scraper
The only place this tool might not be needed is Arizona or below the border, but your friends everywhere else and in Canada will really appreciate this. No more using credit cards to scrape the frost, now your logo will greet them when they reach for this useful tool to clear their windshields.

Sticky Note Holder
What would the world be without sticky notes? So add a little flavor to everyday notes with our handy-dandy notes dispenser. Quickly dispenses 3" x 3" fan folded self-stick notes one at a time with spring pressure. The holder includes a compact, easy side loading design with a large imprint area. This item makes a terrific and practical gift for anyone in business.

Round Stic Ballpoint Pen
It’s amazing how something so small can make such a big difference. Our affordable and practical pen enables your clients and customers to see your logo over and over again. There’s a ton of color combinations and an extra large imprint area, so your company logo will look terrific no matter what.

Useful Promotional Products

Promotional items can serve a couple of purposes: they can promote sales or help in creating brand awareness. You must have a clear idea of your objectives to plan accordingly. Select the promotional item wisely, keeping in mind your targeted customer. There are a vast amount of options from which you can choose, simply use your imagination. In fact, the more unique your idea, the better it is for your campaign. An unusual promotional item will be able to stand out from the rest, and will gain you better recognition and business.

Choosing a great promotion doesn't mean you should compromise on the usefulness of the item. A promotional product should be an item of which the client can make use. Remember: promotional products represent your business; any substandard item will create a poor impression of your company. A promotional product with your company logo on it is enough to keep reminding your customers of your business. If the product is useful, your customers will recognize and remember your company on a daily basis.