Did you know that using promotional products with your mailings can dramatically increase the response of your campaigns?
The Dallas Marketing Group and Promotional Products association conducted a study in 1996 by integrating the use of direct mail and promotional products into an existing print advertising campaign. They randomly assigned the direct mail recipients to one of the four groups that received the following: trade ad only, trade ad plus sales letter, trade ad plus stress ball package, or trade ad plus a calculator incentive. The findings were the following:
§ The trade ad alone - 0.7% response.
§ Trade Ad plus direct mail letter – 2.3% response.
§ Trade ad plus a dimensionally packaged promotional product (stress ball) was sent – 4.2 % response
§ Trade ad plus the eye-catching direct mail package with calculator – 9.55%
The above mentioned is an example of how you can change the response rate of your ad mailing by adding an incentive program to it.
Contact us to help you create a program that will bring results to your campaign! Here are some samples of “mail-friendly” promotional products.
The Dallas Marketing Group and Promotional Products association conducted a study in 1996 by integrating the use of direct mail and promotional products into an existing print advertising campaign. They randomly assigned the direct mail recipients to one of the four groups that received the following: trade ad only, trade ad plus sales letter, trade ad plus stress ball package, or trade ad plus a calculator incentive. The findings were the following:
§ The trade ad alone - 0.7% response.
§ Trade Ad plus direct mail letter – 2.3% response.
§ Trade ad plus a dimensionally packaged promotional product (stress ball) was sent – 4.2 % response
§ Trade ad plus the eye-catching direct mail package with calculator – 9.55%
The above mentioned is an example of how you can change the response rate of your ad mailing by adding an incentive program to it.
Contact us to help you create a program that will bring results to your campaign! Here are some samples of “mail-friendly” promotional products.
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