AS FOR THE FUTURE, YOUR TASK IS NOT TO FORESEE IT, BUT TO ENABLE IT. - Antoine de Saint-Exupery
What better way to enable your company’s future than giving your customers and employees a reminder of time - a calendar! Better yet, a calendar that has been customized to proudly present your logo and company information. What a great gift to use as giveaways or mailers that is sure to be used the year round! To your customers, a calendar isn’t advertising; it is a thoughtful and useful gift. In addition, when your customer displays your calendar, it’s a personal recommendation of your brand to everyone who sees it!

Did you know?  

*On average, a person looks at a calendar 12 times a day, 84 times a week. After 365 days, your brand will leave a definite impression: 4,380 times!
 

* 83% of customers purchase products or services from the advertiser who supplied them with a calendar, while only 78% did business with the advertiser before receiving the calendar.
 

* 94% of all business people can recall the advertising message on their calendars.

10 Reasons to Add Calendars to Your Marketing Mix:
1. Visual appeal for your brand
2. Command of wall or desk space
3. Controlled, targeted distribution
4. Remarkable cost-effectiveness
5. Creative design to fit your brand
6. Year-long high-frequency visibility
7. High-perceived-value for gift giving
8. Useful for personal record-keeping
9. Business people use an average of 2.5 calendars
10. Versatile styles, colors, formats and designs 

ADD SOME WEIGHT TO YOUR MESSAGE

Did you know that using promotional products with your mailings can dramatically increase the response of your campaigns?
The Dallas Marketing Group and Promotional Products association conducted a study in 1996 by integrating the use of direct mail and promotional products into an existing print advertising campaign. They randomly assigned the direct mail recipients to one of the four groups that received the following: trade ad only, trade ad plus sales letter, trade ad plus stress ball package, or trade ad plus a calculator incentive. The findings were the following:
§ The trade ad alone - 0.7% response.
§ Trade Ad plus direct mail letter – 2.3% response.
§ Trade ad plus a dimensionally packaged promotional product (stress ball) was sent – 4.2 % response
§ Trade ad plus the eye-catching direct mail package with calculator – 9.55%
The above mentioned is an example of how you can change the response rate of your ad mailing by adding an incentive program to it.
Contact us to help you create a program that will bring results to your campaign! Here are some samples of “mail-friendly” promotional products.